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Is Vitamin Water Really Good For You?

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Written by Sam · Filed Under Tips  4,317 views

Is Vitamin Water Really Good For You?

Is Vitamin Water Really Good For You?

Thought it was time to do a little investigative reporting as one of you had asked me if Vitamin Water was a good alternative to sodas. I remember taking a quick look at the ingredient list last year and I was a bit shocked. So in this article we take a close look at Vitamin Water and see whether it is as it claims – a
healthful alternative” to sodas.

Vitamin Water actually has an interesting story, let’s take a quick look at it’s history…

History of Vitamin Water

I had heard that Vitamin Water was new venture of Coca Cola company a few years back but I did a little digging around and found out that it wasn’t started by Coca Cola in the first place. It was actually an idea developed by a guy named J. Darius Birkoff who one day in the mid 90′s was feeling run down so he created a mixed drink of mineral water and Vitamin C. Thinking he was onto something he then created a company named Glaceau Smartwater to sell this product.

Several years later his Smartwater was being sold throughout New York and was gaining major market share as more and more people wanted a healthy alternative to soda pops. Coca Cola being years behind made an aggressive bid and took over the company for a reported $4.1 billion all the while keeping Bikoff as the chief operator of this subsidiary.

Re-branded as Vitamin Water, it is now taking over major market share in Europe, Canada, Australia and Mexico. Now I wasn’t able to find out whether the ingredient listing changed or not after this take-over although I have a strong feeling it after taking a look at the ingredient list…

Nutrition Facts of Vitamin Water

There are several flavors of Vitamin Water and each one claims to have some specific health benefit such as Strenth, Defense, Focus, Balance, Endurance and so on. Highlighted on the packages of these drinks are the vitamins, minerals and other health supplements such as Glucosamine and Guarna, but what if we look at the ingredient list?

First and most importantly the second ingredient after distilled water is Crystalline Fructose. Fructose is just sugar from fruit right? Wrong! Crystalline Fructose is actually processed sweetner that is derived from cornstarch. It is a substitute to high fructose corn syrup (the lethal ingredient in sodas) because it is 5% sweeter and therefore less can be used.

But are there any health concerns of Crystalline Fructose? Doctors are alarmed at the relationship between Crystalline Fructose and fatty liver disease, heart disease and even obesity. Wow! Why can’t corporations like Coca Cola just use plain old table sugar if all these major health concerns surround these sugar substitutes? Well the truth of the matter is that sugar derived from corn products is dirt cheap and can increase their profits when sold in a mass scale.

My honest advice? Stay away from Crystalline Fructose with a 10 foot pole. Why risk your health? But not only that there is another kicker to the ingredient list of Vitamin Water.

The serving size is completely out of whack! They list that there is only 50 calories per serving yet one container is actually closer to 2.5 servings. So if you drink the whole bottle you will be getting 125 calories and more than 32 grams of sugars (carbohydrates). Combine this with a processed sweetner and we’re talking major damage to your health.

Conclusion: Is Vitamin Water Really Good For You?

After taking a close look at the ingredient listing and mallacy in health claims I can see why the Center for Science in Public Interest (CSPI) has filed a class action lawsuit against Coca Cola noting that the marketing of Vitamin Water as a “healthful alternative” is a falsehood and in direct violation of guidelines set out by the FDA.

This goes back to my recommendation that sure water can be boring but we can definitely try replacing it with natural tea which you can get in so many different flavors. One of my favorite brands is Stash tea which has all natural ingredients and the Black Licorice Spice is ridiculously tasty (it even has a sweet aftertaste even though it has no sugar in it!).

Where you as surprised as I was about Vitamin Water being good for you? Think you will switch to tea now, or will you look for another alternative to water? Please leave a comment below…

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Comments

  • Jessica
    I have a vitamin water right now the ingredients list is reverse osmosis water, cane sugar, citric acid, natrual flavour, vegetable juice for colour and then obviously the vitamins
  • Sam
    Hi Jessica, you bet, can sugar is more natural and hopefully won't be as bad for you, but you may notice the calories are still high.
  • Paul
    Sam, could you look into another fitness drink - Fuze?
    I've been hearing more about this.
  • Sam
    You bet Paul, I'll put that in the list of articles to write on!
  • Corey
    I'm so surprised by how many people I see at the gym drinking Vitamin Water and Powerade.
  • Paul
    Sam, thanks for the article. I never intended to drink that crap to begin with, but this helps me pass on the facts to my clients and peers who are easily impressionable to these corporate marketing scams.

    I always say, if it sounds too good to be true, it is!

    Keep up the research!
  • Sam
    Thanks for the great feedback everyone! Let me know if there are any other products you'd like me to research for you.
  • Steve D.
    Just happened to read this AS I was drinking a bottle of Vitamin Water. Dear God, what a euphemism. Had I realized it was manufactured by Coca-Cola, I would've known better. But see, that fact isn't disclosed anywhere (that I can find) on this label. It misleads you to beleive that it's manufactured by a company called Glaceau. Thanks for the info!
  • Jessica
    Hmm... I kinda figured it would be bad. I'm glad you really dissected the ingredients for us!
  • Danny
    Wow.. I am actually shocked! I had an idea it wasn't quite the miracle water it was portrayed to be, but it sounds almost worse than soda?!
    Thank you for opening my eyes, and responding to my request Sam -- very much appreciated!
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